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War Against Drunk Drivers – Is This Only A Fad?

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Owing to the increase in cases of DWI and also due to the revelation that the driver driving the car of Princess Diana when she met with fateful accident was drunk, MADD – Mothers Against Drunk Driving and other groups set up a campaign again drunk driving called War Against Drunk Drivers.

New DWI laws were set up in every state due to severe campaigning of these incidents.

Reasons for War Against Drunk Drivers

After the fateful death of Lady Daina, MADD that new laws for DWI need to be set. It also decided to have a new print media campaign directly linked to Princess Diana. According to the MADD National President in 1997, Katherine Prescott said, “This tragedy is a reminder that no one is immune to drunk driving; we should feel just as outraged every time anyone is killed senselessly at the hands of a drunk driver.”

This campaign was considered to be fad and had a lot controversy associated with it. It was also considered to be exploitive. The campaign had a lot of fallouts as twenty-six percent of the respondents indicated that “MADD is exploiting a terrible tragedy for its own gain.” To add to the controversy, in one of their ads, about 120 names of girls and women are listed under the headline “We’ve Seen Too Many Princesses Die.”

However, a survey conducted by MSNBC indicated that three out of four respondents felt that if such a high profile celebrity can die due to the negligence of a drunk driver then no one is safe and something needs to be done about it.

Recommendations by WADD Campaigners

Though it carried a lot of controversies, the War Against Drunk Drivers campaign also led to a series of recommendations like:

  • Beer and wine also had similar federal and state taxes as hard liquor and be indexed to the inflation rate.
  • Any kind of advertisement related to alcohol and any kind of promotions of public events which was likely to have a lot of audience who were underage was to be completely eliminated.
  • Any advertising related to alcohol was to be banned.

Moreover, alcoholic beverage industry was not allowed to sponsor athletic events.

This campaign brought about a lot of change to the DWI laws some of which were also implemented. This campaign might have had its weak points but it can definitely not be considered a fad; what do you guys think?


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